The UTSA Brand

All eyes are on UTSA Athletics and its distinctive Roadrunners mark. The successes of UTSA Athletics have played an integral role in generating a greater sense of pride for UTSA and San Antonio. This has resulted in increased national exposure.

• During the 2022-23 academic and athletic year, UTSA Athletics generated a total audience of 5.5 billion with an advertising equivalency of $209.8 million.
• More than 1.35 million users visited GoUTSA.com during the 2022-23 season, generating 7.55 million page views.
• The UTSA Athletics primary social media accounts generated more than 9 million impressions during the 2022-23 school year.
• Over the past year, UTSA has seen a 33 percent increase in both gross royalties and gross sales in licensing its brand.

Businesses will not be permitted to use university marks without obtaining permission from the UT System Office of Brand, Trademarks and Licensing.